# Mind Guild brand assets

Use **Mind Guild** with a space in all public-facing names and wordmarks.

## Logo lettering

The wordmark preserves the letterforms from the top sample supplied by Mind Guild. The letters are vector outlines, so no font installation or browser font substitution is needed. The source did not identify a font family; these files do not make an unverified font attribution. Do not retype the logo using a substitute font.

## Logo use

- Use the black logo on light backgrounds and the white logo on dark backgrounds.
- All logo SVGs and PNGs have transparent backgrounds. Let the page, slide or document background show through the negative space.
- Use the compact logo for headers, footers and narrow placements. Use the primary horizontal logo for larger placements.
- Keep the original proportions. Keep clear space of at least one corner-circle radius around the mark.
- The symbol alone is suitable for icons and avatars. Use the full Mind Guild wordmark in larger branded placements.

## Supporting typography and colors

- Supporting website text: Libre Franklin; use the existing site hierarchy and weights.
- Labels and technical metadata: IBM Plex Mono.
- Logo: black #000000 or white #FFFFFF.
- Website background: cream #FDF6EF; accent orange #D15A33; text #2A211C.

## Files

- `mind-guild-logo-black.svg` / `mind-guild-logo-white.svg`: large horizontal logo.
- `mind-guild-logo-compact-black.svg` / `mind-guild-logo-compact-white.svg`: compact horizontal logo.
- `mind-guild-wordmark-black.svg` / `mind-guild-wordmark-white.svg`: exact shared lettering.
- `mind-guild-mark-black.svg` / `mind-guild-mark-white.svg`: shared geometric symbol.
- Matching PNG files: transparent assets for slides, documents, video and social media.
- `favicon.svg`: symbol on the cream background for browser tabs.

Updated October 12, 2026.